Go-to-Market Strategy & Positioning

• Develop and execute the company’s local GTM strategy, aligned with the overall corporate strategy while accounting for local market specifics

• Define market segments, priorities, and target customers

• Build product positioning and messaging

• Prepare market-entry plans for new products

Product Marketing & Value Translation

• Lead Product Marketing activities

• Translate combat and technical product capabilities into a clear value proposition

• Develop case studies, materials, presentations, and sales pitches

• Support product launches

Sales & Presales Execution

• Lead the Sales Manager and Presales

• Prepare commercial proposals and contract strategies

• Support and control deal execution

Market & Performance Analytics

• Lead the GTM Analyst

• Analyze market, competitors, and pricing strategies

• Build and maintain GTM performance metrics

Cross-Functional Alignment

• Work closely with Product, Frontline Operations, Deployment, and Leadership

• Align the go-to-market strategy with the product roadmap

• Ensure that commercial commitments are aligned with real combat capabilities

Qualifications

• Strong strategic and product thinking

• Deep understanding of the B2G / defense-tech market

• Proven experience in building and scaling GTM strategies

• Strong leadership and communication skills

• Ability to work with analytics, forecasting, and performance metrics

• High level of ownership and results orientation

• Experience in defense, aerospace, or other mission-critical environments — a strong advantage